When jurors struggle to understand complex medical issues, the outcome of a case can shift dramatically. Attorney Alex Ivanov of Angel Reyes & Associates experienced this first hand in two recent non-surgical pain management cases where his clients suffered from facet joint pain, a concept that’s notoriously difficult for juries to grasp.

Both cases involved injuries that didn’t require surgery but caused significant, ongoing pain. Jurors often find these types of cases less compelling, and the initial settlement offers weren’t even in the six figures. Communicating the reality of the clients’ pain in a clear, impactful way was essential.

Ivanov partnered with Multus to create custom trial-ready animations that illustrated where the pain was coming from and how it impacted his clients’ daily lives. These animations translated complicated medical details into something jurors could understand and connect with.

The impact was undeniable:

Case 1: Verdict of just over $1 million

Case 2: Verdict in the mid six figures

Both cases: Settlement offers were well under $100,000

According to Ivanov, the animations played a huge role in these outcomes. By giving jurors a clear picture of the injuries, the case story became easier to follow, and much more persuasive.

“It’s a relatively small investment compared to the costs of experts and doctors testifying, and it always pays off in the end.”

For attorneys facing complex, non-surgical injury cases, visuals can mean the difference between a dismissed claim and a life-changing verdict.